Netflix has denied speculations of exiting Nigeria, reiterating its dedication to supporting the country’s creative industry.
The clarification followed comments by filmmaker Kunle Afolayan, who raised concerns over project cancellations in a viral video.
Afolayan suggested that Netflix was unhappy with local revenue performance despite the international success of some Nigerian films.
While his multi-film partnership with the platform reportedly achieved success, he noted that other projects were abruptly discontinued.
Since entering the Nigerian market in 2016, Netflix has strengthened its presence through Nollywood acquisitions and original productions, including Genevieve Nnaji’s Lionheart.
However, data from Omdia research shows Nigeria accounts for just 10.5% of Netflix’s African subscribers, with South Africa leading at 73.3%.
The streaming giant anticipates its African subscriber base will increase from 1.6 million to 2.2 million within the next five years.