Record Producer Osabuohein Osaretin also known as Sarz was unveiled as a judge for the new music reality show ‘Next Afrobeats Star’. Puffy Tee, Andre Vibez and P. Priime were also unveiled as the judges of the new musical reality show which will begin in January.
The “Next Afrobeats Star” music show is an initiative of Ultima Studios, producers of the famous Project Fame, which lasted for over a decade and produced famous Nigerian stars like Chidinma, Chike, Iyanya, and Niniola. The new reality show is to showcase not one but many upcoming stars. The program will last for six months and will end in June. The participants will be streamlined to the final 12 contestants. The power to select the winner will be in the hands of the viewers. CEO of Ultima Studios Femi Ayeni said, “We are not just going to create just one star; the experience, with the skills, the knowledge of Sarz, Puffy Tee, Andre Vibes, and P. Prime, and we will make many stars who will be exporting something out of Africa. You know, when you export, you are earning dollars”.
Mega Producer ‘Sarz on the Beat’ recently joined forces with Grammy-nominated artist Asake and American rapper Gunna to deliver their latest track, Happiness. Nigerian music producer Sarz revealed the story behind the collaboration with Asake and Gunna during an interview with Billboard’s Catrise J.