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Wizkid has reinvented how artists will promote their projects

by Peter Friday
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Wizkid is always known for setting new trends in the music industry, and here is how he has reinvented how artists should promote their albums or songs following the release of Soundman 2 (S2).

It might be hard to spot, but Wizkid is actively promoting his EP Soundman 2 (S2) in the most subtle way ever, and this style of promotion is one we think other artists will adopt with the release of their future projects, be they album or song releases.

Call it what you like, but the promotion of S2 on all social media platforms has been effective, which is one of the reasons the EP has continued to top the charts in different countries since its release in December 2023.

Aside from how powerful the EP Soundman 2 is in terms of the quality of the songs on the project, Wizkid took it a step further to show fans the back story and also provide substance with a docu-series on how the four tracks were created and who contributed as well.


You might ask the question, Why is the focus on this? The answer is simple: several debates on how Afrobeats lack substance and how songs have no meaning have been raised since the genre shot to the limelight.


Wizkid, in his typical fashion, has shown once again why he is regarded as one of the heavy influencers and frontiers of the genre by showing people how Afrobeats songs, albums, and EPs are curated by him who is one of the faces of the genre’s brand.

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